Who even are you?

My name is Alessia, I’m 34 and I live in Zurich with two very cuddly cats. Born to an Italian mother and a Swiss father, I was raised in both Switzerland and Singapore. While my mum and dad still reside in the tropics, I’ve since gone to university in London, where I studied Philosophy and History of Art, and lived in Berlin and Paris before going to business school in St. Gallen and eventually moving back to my place of birth.

I have been interested in style, fashion, clothes and artefacts for as long as I can remember. At some point in the distant past however, my yearning to surround myself with beautiful things spiralled into something of an uncontrollable fixation - and landed me in financial hot boiling waters.

I know from personal experience that both financial and mental health issues often come wrapped in layers of shame, isolation and guilt. That’s why I am keen to make a contribution to their destigmatisation, however small it may be. I also believe (and hope!) this platform might help hold me accountable to my frugal goals.

Thank you for being here!

Alessia x

If you’d like to follow me on Instagram, you can do so here.


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A devotee to all things pretty